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Our Team
David Beatty, President & CEO
David is the founder and CEO of Gorann.  Born in Ireland, David started his career as a headhunter in London in 1985 and, after joining the software company IMI Computing in 1988, transferred with them to the US in 1990. David also serves as chairman of Empire Messaging, Inc., which he founded in 1993, which provides enterprise messaging solutions. David has co-founded a number of successful companies including Healthology, Inc., a Health media company later acquired by iVillage/NBC, Acronym Media, a full-service search engine marketing firm, Solutions BPO, LLC, providing outsourced medical billing and research and R2R Recycling, LLC, a company processing roofing scrap.  In his leisure hours, David is an avid snowboarder, a tenor in the Choral Society at Grace Church, and a part owner of the historic John J. Harvey, a working, restored fireboat in New York City Harbor.
Farris Etterlee, Chief Operating Officer
Farris brings over 20 years of technology and executive management experience to Gorann. Farris joined Gorann after six years at where he served in a variety of executive roles, from running strategic Information Technology initiatives to Merger and Acquisitions campaigns to business development projects. One of his key successes was a complete overhaul of the entire Priceline website, including a restructuring of all the back-end systems to support the growth of the site. He also has extensive experience in global finance for high-technology firms, having managed their accounting and finance, information systems, web development, and service administration. Farris graduated from Troy State University with a Bachelor's Degree in Computer Science and Marketing with a Minor in Accounting.
Arun Jethani, Vice President
Arun has extensive entrepreneurial experience in both healthcare and human resources. He is a founding member of SolutionsBPO, LLC, an overseas outsourcing, advisory, and management company. Prior to joining Gorann he was President of AtBalance Solutions, a healthcare administration company, where he was responsible for securing several Fortune 100 Clients in the pharmaceutical and financial industries. Prior to starting at AtBalance, he was a consultant at PricewaterhouseCoopers where he worked in the strategic HR Consulting division. He was involved in creating an online enrollment and strategic human resource program for over one million users. He was also employed as one of the first consultants in the health and welfare practice of Kwasha Lipton, a benefits consulting firm that was subsequently acquired by Mellon Financial. There, he was a founding member of a division that now has over 200 employees and supports over 20 large employer clients including Morgan Stanley Dean Witter, Chevron, and Verizon. He is a graduate of Boston University where he received a B.A. in Economics and Mathematics and an M.A. in Economics.
Jim Sullivan, Vice President
Jim has founded several companies in the administrative outsourcing arena, and has a background in both outsourced benefits consulting and internal human resource functions analysis. Prior to joining Gorann he was a founding member of SolutionsBPO. He was the Chief Operating Officer of AtBalance, Inc. where he was primarily responsible for the design, development and implementation of the Company's administrative software and web tools. In addition to his service line development responsibilities, Jim'sn was responsible for negotiating and closing the Company's seed and Series-A financing rounds. Prior to Starting AtBalance, he was employed at PwC as a consultant specializing in defined contribution plan conversions for large Fortune 500 clients. Prior to PwC, he was an analyst at Goldman Sachs, responsible for the design and evaluation of Goldman's domestic and foreign health and welfare plans. At Goldman, he was the project liaison on their internal insurance programs. He is a graduate of the State University of New York Binghamton, with both a B.A. in Economics and an M.A. in Economics and Finance.
Desmond Beatty, Vice President
Desmond joined Gorann in May 2008. With over 25 years experience in Business Development and Project Management, Desmond has a proven track record in on-target delivery. More recently, as Business Development Manager for Intervoice Inc, a leading voice recognition solutions company, he was responsible for selling complex solutions to fortune 500 sized organizations. Accomplishments include 13 years business development and sales in the CRM industry, project management on a 3 year project to relocate a UK national newspaper's pre-press system, a 2 year engagement to manage a facilities and contracts management systems team for the Saudi Arabian government's International Airports Project and the building of his own house. Desmond grew up in Ireland and graduated with a degree in Engineering from University College, Dublin.